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Babette Bensoussan

Decision-Making Coach for Executives & Senior Leaders | The Decision-Making Maverick™

Babette Bensoussan is The Decision-Making Maverick™ — an executive decision-making coach and globally recognised competitive intelligence expert who helps leaders cut through complexity, eliminate blind spots, and make decisions they can stand behind with confidence.

Babette Bensoussan, executive decision-making coach, The Decision-Making Maverick™

“Babette is one of the few people in this world that can really make a positive impact on your business. Her knowledge is extraordinary and her professional approach outstanding. Anyone who has the pleasure of working alongside this amazing woman reaps the benefits.”

Heather Disher, Director, Bluside Pty Ltd

Experience Includes

check_circleFortune 500
check_circleGovernment
check_circleAerospace
Professional Certified Coach (PCC) International Coaching Federation
Only Australian Coach Certified in the Energy Leadership Index (ELI)
SCIP Meritorious Award — First International Female Recipient (2006)
SCIP Fellow since 1997
Adjunct Professor, University of Technology Sydney

About Babette

Babette Bensoussan is one of the world’s foremost authorities on competitive intelligence and decision-making, and one of its most transformative executive coaches. Known as The Decision-Making Maverick™, she has spent more than 25 years helping leaders at every level make clearer, more confident decisions that compound over time.

Her coaching integrates two disciplines few people can combine: the analytical rigour of a globally recognised CI expert whose books are prescribed texts in MBA programs worldwide, and the deep human intelligence of a Professional Certified Coach (PCC) trained in Energy Leadership. The result is an experience her clients describe as simultaneously confronting and profoundly liberating.

Babette is the only Australian coach certified in the Energy Leadership Index (ELI): a tool that reveals the energetic patterns shaping how you engage, decide, and lead. She is also a trained counsellor, an Adjunct Professor at UTS Business School, and has taught competitive intelligence and analysis at Bond University and the Sydney Graduate School of Management. In 2006, she became the first international female recipient of the SCIP Meritorious Award: the highest global honour in the field of competitive intelligence.

She brings warmth, humour, and precision to every engagement and she doesn’t let you get away with half-measures.

Areas of Focus

Decision-Making Clarity & Confidence

Most leaders don’t have a knowledge problem:  they have a decision problem. Babette uses a unique blend of competitive intelligence frameworks and coaching methodology to help clients cut through noise, eliminate blind spots, and make decisions they can stand behind with confidence.

Executive & Business Leadership Development

Working with senior executives, CEOs, and business owners to develop leadership capabilities, strategic thinking, and the self-awareness needed to lead effectively. Babette challenges assumptions, surfaces blind spots, and helps clients build a clear strategic direction.

Energy Leadership & Busting Self-Limiting Beliefs

Using the Energy Leadership Index (ELI) — a powerful assessment tool — Babette helps clients understand the energetic patterns and unconscious filters that shape their results. She is the only Australian coach certified in this methodology, and uses it to create measurable, lasting behavioural change.

Who Babette Works With

Babette typically works with:

  • Senior executives and C-suite leaders navigating high-stakes decisions or leadership transitions
  • CEOs and business owners who need strategic clarity and a rigorous thinking partner
  • Executives overwhelmed by the day-to-day and unable to focus on long-term direction
  • Leaders at a personal or professional crossroads seeking a structured path forward
  • Individuals ready to break through self-limiting beliefs and unlock their potential
  • Women in leadership stepping into their full authority

Location & Availability

Based in the Sunshine Coast, QLD, Australia | Available for virtual coaching globally

Get in Touch

Interested in working with Babette? Complete the form below and she’ll be in touch to schedule an initial conversation.

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Highlighted Reviews

What Clients Say About Babette

Working with Babette has been a transformative experience. She is a great listener and thoughtful counselor who knows exactly when to shift from coaching to mentoring, offering the perfect balance of support and guidance. Her practical advice and actionable insights helped me gain clarity and get into action quickly as I transitioned into my role as a new business owner.

Noelia Nebot, Managing Director, Conexias Advisory

What followed was absolutely transformational. Babette worked with me for 2 years and through huge professional and personal challenges. Life circumstances that would have winded me and sent me to my knees saw me grow stronger and more confident. I understood my own values, drives and desires. I felt that I had a compass, that I could run through the fog and speak my truth. I leave this period of coaching knowing that there will be plenty more challenges. But I also know that I have the wisdom, strength and tools to tackle them.

Jasmina Dedic-Hagan, Functional Medicine Doctor

Babette listened, challenged, and provided a sounding board throughout our work together. This led to much increased awareness of my authentic strengths and blind spots. Discovering and reframing what was holding me back, learning to manage “the voice in my head,” created the clarity I was looking for — the clarity that helped me make much better decisions. Not only did I sense my transformation; peers and colleagues also pointed out the change, resulting in very strong Employee Engagement scores during very challenging times.

Joerg Hermans, Managing Director, Biogen

I have experienced great impact in my life, my work and my business as a result of coaching with Babette. I am now clearer on my direction and the actions that I have taken have catapulted my business to the next level. I have worked with many coaches and my work with Babette has been the most impactful and productive I have ever experienced. She is not afraid to challenge folks to take their life, work and business to a level that they may not have thought possible.

Michelle T. Bastock, MCC Master Certified Coach & Coaching Supervisor

Ready to Connect with Babette?
Schedule Your Initial Conversation Today

Get in Touch

Interested in working with Babette? Complete the form below and he’ll be in touch to schedule an initial conversation.

This field is for validation purposes and should be left unchanged.
Be specific - this helps give context if you're a good fit.
Our coaches range in terms of pricing, and we want to help you find the best fit. You can put this in whatever currency you prefer: we'll do the math!
We will do our best to pair you with coaches who speak your desired language, where possible.
Consent(Required)

How does our process work?

We make this about you: we want to solve your challenges at work to help you get promoted, meet your goals, and make work more enjoyable and successful. Create the opportunities you want today!

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Frequently Asked Questions

What makes Babette Bensoussan different from other executive coaches?

Babette combines two disciplines most coaches don’t have: 25+ years as a globally recognised competitive intelligence expert, and certification as a Professional Certified Coach (PCC) trained in Energy Leadership. She’s also the only Australian coach certified in the Energy Leadership Index (ELI), giving her a uniquely measurable approach to decision-making and leadership transformation.

Is Babette only for executives dealing with major decisions, or does she work on broader leadership development too?

Both. While decision-making clarity is her signature focus, Babette also works with senior executives and business owners on strategic thinking, leadership capability, and self-awareness — most leadership problems trace back to a decision problem, so the two areas overlap more than they might seem to.

Does Babette only work with clients in Australia?

No. Babette is based in Australia but works with clients globally through virtual coaching. Her competitive intelligence background spans international markets, and she’s worked with leaders across multiple countries and industries.

What is the Energy Leadership Index (ELI), and do I need it to work with Babette?

The ELI is an assessment tool that reveals the energetic patterns and unconscious filters shaping how you engage, decide, and lead. Babette is the only Australian coach certified in this methodology. It’s a powerful part of her toolkit, but not a prerequisite — she tailors her approach to what each client actually needs.

Does Babette work specifically with women in leadership?

Yes, alongside her broader executive coaching practice. Babette has particular experience helping women in leadership step into their full authority, working through the specific patterns and self-limiting beliefs that often show up at senior levels.

How quickly can I be matched with Babette?

If you’re specifically interested in working with Babette, submit a request. We aim to get back to you within 24 hours, depending on her availability.

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