Michele Wucker
Strategist, speaker, Qualified Risk Director®, and best-selling author Michele Wucker founded Gray Rhino & Company to help leaders, organizations, and communities to identify and strategize responses to “gray rhino” risks: the term she coined to urge people to face up to challenges that are obvious and probable yet which all too often are neglected despite, and often because of, their size.
The gray rhino metaphor and framework have moved markets, shaped financial policies, and made headlines around the world in more than 75 countries and 35 languages. It has shaped high-level debates from the World Economic Forum Annual Meeting at Davos to NATO to the Munich Security Conference to the Drucker Forum. The concept became emblematic of the ignored warnings that allowed the Covid-19 pandemic to escalate to catastrophic levels. The global K-pop phenomenon BTS referred to the gray rhino in a rap line in the hit song “Blue & Grey” in the context of depression and anxiety brought on by the pandemic.
Why we enjoy Michele: Her vast array of experience, both from industry and culture, come shining through in her work. She brings an informed, global, multi-sided view of many issues, which will make you think.
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The #1 international bestselling author of The Gray Rhino offers a bold new framework for understanding and re-shaping our relationship with risk and uncertainty to live more productive and successful lives. What drives a sixty-four-year-old woman to hurl herself over Niagara Falls in a barrel? Why do we often create bigger risks than the risks we try to avoid? Why are corporate boards newly worried about risky personal behavior by CEOs? Why are some nations quicker than others to recognize and manage risks like pandemics, technological change, and climate crisis? The answers define each person, organization, and society as distinctively as a fingerprint. Understanding the often-surprising origins of these risk fingerprints can open your eyes, inspire new habits, catalyze innovation and creativity, improve teamwork, and provide a beacon in a world that seems suddenly more uncertain than ever.
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