Michele Wucker

Enable Leaders: Innovative Thinkers

Michele Wucker

Strategist, speaker, Qualified Risk Director®, and best-selling author Michele Wucker founded Gray Rhino & Company to help leaders, organizations, and communities to identify and strategize responses to “gray rhino” risks: the term she coined to urge people to face up to challenges that are obvious and probable yet which all too often are neglected despite, and often because of, their size.

The gray rhino metaphor and framework have moved markets, shaped financial policies, and made headlines around the world in more than 75 countries and 35 languages. It has shaped high-level debates from the World Economic Forum Annual Meeting at Davos to NATO to the Munich Security Conference to the Drucker Forum. The concept became emblematic of the ignored warnings that allowed the Covid-19 pandemic to escalate to catastrophic levels. The global K-pop phenomenon BTS referred to the gray rhino in a rap line in the hit song “Blue & Grey” in the context of depression and anxiety brought on by the pandemic.

Why we enjoy Michele: Her vast array of experience, both from industry and culture, come shining through in her work. She brings an informed, global, multi-sided view of many issues, which will make you think.

Highlighted Content

Michele Wucker You Are What You Risk book cover image

The #1 international bestselling author of The Gray Rhino offers a bold new framework for understanding and re-shaping our relationship with risk and uncertainty to live more productive and successful lives. What drives a sixty-four-year-old woman to hurl herself over Niagara Falls in a barrel? Why do we often create bigger risks than the risks we try to avoid? Why are corporate boards newly worried about risky personal behavior by CEOs? Why are some nations quicker than others to recognize and manage risks like pandemics, technological change, and climate crisis? The answers define each person, organization, and society as distinctively as a fingerprint. Understanding the often-surprising origins of these risk fingerprints can open your eyes, inspire new habits, catalyze innovation and creativity, improve teamwork, and provide a beacon in a world that seems suddenly more uncertain than ever.

The Gray Rhino
A “gray rhino” is a highly probable, high impact yet all-too-often neglected threat: kin to both the elephant in the room and the improbable and unforeseeable black swan. Gray rhinos are not random surprises, but occur after a series of warnings and visible evidence. The bursting of the housing bubble in 2008, the devastating aftermath of Hurricane Katrina and other natural disasters, the new digital technologies that upended the media world, the fall of the Soviet Union…all were evident well in advance. Why do leaders and decision makers keep failing to address obvious dangers before they spiral out of control? Drawing on her extensive background in policy formation and crisis management, as well as in-depth interviews with leaders from around the world, Michele Wucker shows in The Gray Rhino how to recognize and strategically counter looming high impact threats. Filled with persuasive stories, real-world examples, and practical advice, The Gray Rhino is essential reading for managers, investors, planners, policy makers, and anyone who wants to understand how to profit by avoiding getting trampled.

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Great Reading From Michelle

SVB Bank Tremors One Year Later: Part 1

SVB Bank Tremors One Year Later: Part 2

Climate Gray Rhinos of 2024